Consumer Behaviour and Advertising Management by Matin Khan

Consumer Behaviour and Advertising Management



Download Consumer Behaviour and Advertising Management




Consumer Behaviour and Advertising Management Matin Khan
Language: English
Page: 391
Format: pdf
ISBN: 812241947X, 9788122419474
Publisher: New Age Publications (Academic)

Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment.

About the Author

The author, Dr. Matin Khan, MBA, Ph.D. in Marketing, has retired as Head of the Department in Faculty of Business Administration of Lucknow University. Travelled extensively to Europe, Middle East, America and Australia, Dr. Khan, who is the author of two books, has guided a number of students for Ph.D. research works.

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